Selfridges x SKIMS

Campaign activation concept + Art Direction.

Photography + video: Vanessa Beecroft. Artwork: Sungi Mlengeya, Alika Cooper, Frederick Forest

To celebrate the exclusive launch of SKIMS at Selfridges, we hosted a life-drawing challenge on Instagram Live modelled by Kim Kardashian West.

The social first activation was captured by her longtime collaborator, Vanessa Beecroft.

For the challenge, we invited the audience to create artwork inspired by SKIMS and commissioned four artists whose work centres on body positivity, inclusivity and beauty to also do the same.

Images submitted by SKIMS super fans were handpicked by KKW herself and shared on the Selfridges website, alongside a written editorial feature unpacking the Skims brand and shoppable content. The launch was a success story with high engagement.