adidas x SMC – Serve a purpose
360 – Digital, OOH, TVC, Print
Photography: Francesco Nazardo, Creative Directors: SISTER, Senior Art Director: Kieren Gallear
adidas by Stella McCartney introduced the latest sustainable innovation, the most eco-conscious tennis kit ever. Activewear for active lovers of the planet. In this campaign, we find a cast of some of the best Tennis stars in the world expanding their worldview and battling against the elements. Highlighting how each one of us is a force of nature and together we have the power to create positive planetary change.
For the oceans.
Top tennis players including Angelique Kerber, Caroline Wozniacki, Garbiñe Muguruza, Alexander Zverev, Dominic Thiem and Stefanos Tsitsipas all wore the eco-conscious collection that reimagines the ‘Wimbledon Whites’ tradition.
The collection is made with recycled polyester and Parley Ocean plastic, a material created from upcycled plastic waste intercepted from beaches and coastal communities before reaching the ocean.
